BBC TV Licensing

This campaign sought to change university students' atttitudes to the importance of purchasing a TV license.

BBC TV Licensing

Proximity London

CATEGORY

Business to Consumer (Miscellaneous)

THE TEAM

Adrian Hoole – Planner Andy Hepburn – Copywriter Jason Fletcher – Art Director Georgia Bradley-Grant – Group Account Director Kate Harding – Account Director Brooke Ashton – Senior Account Manager Ben Putland – Digital Producer

WHAT IS WONDERFUL...?

We created innovative on-campus touchpoints and pioneering online techniques to change student attitudes to TV licensing. The activity maintained previous year-on-year sales growth of 24%, and added a further 5%, delivering 12:1 ROI.

OBJECTIVES

To establish a visible presence for TV Licensing on campus...

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