SEAT UK

This direct mail campaign launched SEAT's arrival into the fleet market, targeting key decision makers in top companies.The creative made fun of the irritating things people have to deal with at work and positioning a SEAT company car as what makes it all worthwhile.

SEAT UK

The Leith Agency

CATEGORY

Automotive

THE TEAM

Ian Fletcher – Art Director Michael Maxwell – Copywriter Sean Moore – Creative Director Caroline Anderson – Account Director Rufus Wedderburn – Art Director Chris Watson – Copywriter John Shannon – Art Director Mark Sermon – Art Director

WHAT IS WONDERFUL...?

Our campaign launched SEAT to a key market sector, delivering a 44% increase in sales worth approximately £13.2 million, meaning ROI in excess of 5,000%.

OBJECTIVE

This was a launch, announcing SEAT's arrival into the fleet market and promoting their full range of...

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Insights Team
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