SEAT UK
The Leith Agency
CATEGORY
Automotive
THE TEAM
Ian Fletcher – Art Director Michael Maxwell – Copywriter Sean Moore – Creative Director Caroline Anderson – Account Director Rufus Wedderburn – Art Director Chris Watson – Copywriter John Shannon – Art Director Mark Sermon – Art Director
WHAT IS WONDERFUL...?
Our campaign launched SEAT to a key market sector, delivering a 44% increase in sales worth approximately £13.2 million, meaning ROI in excess of 5,000%.
OBJECTIVE
This was a launch, announcing SEAT's arrival into the fleet market and promoting their full range of...