Habitat

WDMP's efforts to give UK retailer Habitat its "mojo" back are detailed in this case study. Research identified four groups of Habitat customers, with couples aged 35-45 then targeted through DM, which incorporated a Twister-style game.

Habitat

WDMP

THE TEAM

Janet Rooney, Jon Walton, Sarah Birch, Simon Findlater, Ben Stump, Gary Sharpen.

WHAT IS WONDERFUL ABOUT THIS WORK?

A major step in a new direction: we needed to give Habitat back its mojo. This idea not only re-engaged customers, it re-invigorated the Habitat team. The pack created real excitement, interaction and a sense of fun. We got high-value lapsed customers to fall in love with the brand all over again, and they showed their love by spending nine times more than usual.

OBJECTIVES

To drive traffic and revenue in-store, engage high-value lapsed customers, raise awareness of...

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