Greater London House

A Wunderman campaign for Greater London House, an office building, won a silver at the 2009 DMA Awards in the green campaign category.

Greater London House

Wunderman

THE TEAM

David Harris, Kristina Matovic, Kevan Ansell, Rebecca Hanson, Natalie Dyke.

WHAT IS WONDERFUL ABOUT THIS WORK?

How do you encourage staff to go green across 12 companies in one building? We had 1,476 subscribers (from over 3,000 staff). Consumption of paper has been reduced by 23% and 70,000 pieces of plastic cutlery have been replaced. All in three months.

OBJECTIVES

To encourage the 3,000+ staff of 12 different companies within GLH to reduce the building's carbon footprint. To educate them about what steps need to be taken and engage them rather than lecture them,...

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