Martin Randall Travel
R N Advertising
THE TEAM
Nigel Webb, Richard Kenyon, Andy Dymock, Ian Saunders.
WHAT IS WONDERFUL ABOUT THIS WORK?
Martin Randall Travel specialise in small-group cultural tours. This year they had five cruises to promote, aiming for about 175 people each. Our ads generated 2,730 enquiries and led directly to bookings worth £800,400.
OBJECTIVES
To get bookings.
STRATEGY AND TARGETING
The average age of the Martin Randall customer is 68. They tend to be very well educated people who reached the highest levels in their careers. Surgeons rather than doctors, headmasters rather than teachers, barristers rather than...