Arla Foods: Lurpak
Carlson Marketing
THE TEAM
Piggy Lines, Scott Bedford, James Minta, Bjorn Jansen, Melissa Gordon, Jaimie Jennings.
WHAT IS WONDERFUL ABOUT THIS WORK?
We weren't prepared to accept that breakfast was toast: we helped LURPAK reinstate the most important meal of the day. Talk about bringing home the bacon. Site visits have increased by 702% and user interaction by 75%. We've strengthened the association between LURPAK and good food.
OBJECTIVES
To extend LURPAK's campaign online, allowing our new younger and less experienced audience to discover, be inspired by, and plan for, a proper breakfast-using LURPAK.