The Connection at St Martin's

The non-profit Connection at St Martin's needed to persuade people to help the homeless in Westminster, London, increase one-off and regular donations and raise awareness of The Connection's range of work on rehabilitation.

The Connection at St Martin's

LIDA

THE TEAM

Shaun Moran, Carl Knapper, Tom Wong, Caroline Verity, Benjamin Parr.

WHAT IS WONDERFUL ABOUT THIS WORK?

People believe that housing the homeless isn't enough. We highlighted The Connection's long-term solutions and services to help people get back on their feet. We made an immediate return of £21 for each £1 spent, with future donations increasing the return even further.

OBJECTIVES

To persuade people to help the homeless in Westminster, increase one-off and regular donations and raise awareness of The Connection's range of work on rehabilitation.

STRATEGY AND TARGETING

“Homelessness is not about...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands