Somerfield
The Leaflet Company
THE TEAM
Katie Williams, Helen Sawyer, Mark Young, Jill Keen, Julie Ward, Karen Greenslade, Kieran Spottiswoode, Jenny Jenkins.Other contributor: Red – Creative agency.
WHAT IS WONDERFUL ABOUT THIS WORK?
Somerfield's leaflet links to branding from TV ads. Given that 40% of sales come from promotional offers, the leaflet has to work hard every single week. We've proven this is their best short-term medium bar none, delivering an ROI of £25.60.
OBJECTIVES
To drive footfall and increase sales year on year while defending market share after the company's takeover by the Co-operative Group. To improve...