WWF-UK

The WWF needed to recruit supporters, achieve an ROI of 0.52 and a cost per acquisition of £80. A direct response campaign, and ongoing database management were used to achieve this.

WWF-UK

Kitcatt Nohr Alexander Shaw

THE TEAM

Jake Richards, Rebecca Holton, Paul Kitcatt, Philip Keevill, Betsy Kelly, Caroline Gibbs, Lindsay Watson, Vonnie Alexander, Rachel Parker.Other contributor: Total Media.

WHAT IS WONDERFUL ABOUT THIS WORK?

You probably think you can't do anything about the icecaps melting. We needed to tell you that you can. Adopt a polar bear to do your bit. This ad recruits new supporters, at a profit.

OBJECTIVES

To achieve an ROI of 0.52 and a cost per acquisition of £80.

STRATEGY AND TARGETING

Everyone has heard of climate change. In fact many people are sick...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands