TUI Travel UK

TUI Travel wanted to promote repeat purchase and incremental sales during anniversary of booking period.

TUI Travel UK

Creatormail

THE TEAM

Jeremy Gidley, Louise Kendall, Lara Corby, Katie Wait, Bert Lebays, Mark Brennan, Nico Friis, Dinesh Hirani, Ravi Puri, Nigel Buisson/Kerry Arrowsmith.Other contributor: TUI data team.

WHAT IS WONDERFUL ABOUT THIS WORK?

Centred around a 'My Holiday' wish list, this self-learning retention programme both generates and reacts to customer engagement to target late winter and early summer season bookers.

OBJECTIVES

To promote repeat purchase and incremental sales during anniversary-of-booking period. Generate and maintain engagement as audiences actively consider their next holiday.

STRATEGY AND TARGETING

The campaign encourages late winter and early summer season...

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