O2

O2 needed to re-launch the website and engage customers in a branded experience and drive registration and preference capture.

O2

THE TEAM

archibald ingall stretton...

Other contributors: VCCP – Lead creative agency, Zenith – Media planning and buying.

WHAT IS WONDERFUL ABOUT THIS WORK?

O2 Priority turns customers into fans, engaging them in unique, exclusive experiences, like tickets to the best live music. It drives registration and preference capture. Since launch, we've captured an additional 225,000 email addresses, increasing our database by 45%.

OBJECTIVES

To re-launch the website and fulfil the Priority experience, engage our customers in a branded experience and drive registration and preference capture.

STRATEGY AND TARGETING

With mobile penetration levelling out, acquisition...

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