IFAW UK
RAPP UK
THE TEAM
Paul Turner
Magnus Thorne
Ralph Barnett
Carl Alston
Jane Rose
WHAT IS WONDERFUL ABOUT THIS WORK?
We drew attention to the threat facing endangered giant sea turtles, killed and sold as trinkets to tourists. An estimated 10,000 visitors saw, picked up and were touched by the turtles on Bournemouth beach. Hundreds of thousands more heard about it in the free PR afterwards.
OBJECTIVES
To engage and inform as many visitors as possible on the day, and generate PR beyond the event to spread the message well beyond those who actually visited the ambient site....