Republic
AWA
THE TEAM
Christina Marks
Mark Fletcher
Anna Weaver
Sam Allen
Ste Sawyer
Laurent Andrzejak
Ewen Pearson
Graeme Rochester
Lydia Baxendale
WHAT IS WONDERFUL ABOUT THIS WORK?
The question was how to deliver high sales volumes at a low cost per acquisition. Our answer was original and engaging banners as part of a carefully targeted CPA campaign. We exceeded the target cost per acquisition by 15% and the target sales by 37%, delivering £5.35 for every £1 invested.
OBJECTIVES
To find new channels to best drive online sales. To drive 4,000 additional sales to www.republic.co.ukover a five-week...