Republic

The fashion retailer, Republic, wanted to find new channels to best drive online sale and to drive 4,000 additional sales to www.republic.co.uk over a five-week period during the run up to Christmas 2008 at a cost per acquisition of £10.

Republic

AWA

THE TEAM

Christina Marks

Mark Fletcher

Anna Weaver

Sam Allen

Ste Sawyer

Laurent Andrzejak

Ewen Pearson

Graeme Rochester

Lydia Baxendale

WHAT IS WONDERFUL ABOUT THIS WORK?

The question was how to deliver high sales volumes at a low cost per acquisition. Our answer was original and engaging banners as part of a carefully targeted CPA campaign. We exceeded the target cost per acquisition by 15% and the target sales by 37%, delivering £5.35 for every £1 invested.

OBJECTIVES

To find new channels to best drive online sales. To drive 4,000 additional sales to www.republic.co.ukover a five-week...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands