COI/HSE

This campaign combined trade press, trade online and PR to reduce farming deaths and injuries. It aimed to gain a response from the farming community and start engaging them, asking them to raise their hands and start to change their own behaviour.

COI/HSE

Watson Phillips & Norman

THE TEAM

Annette Thurgood – Business Director

Maria Phillips – Creative Partner

Andy Oram – Senior Account Director

Mick Eglinton – Senior Art Director

Polly Jones – Copywriter

Bill Portlock – Head of Data

Hayley Griffin – Data Consultant

Arno Meddleton – Head of Production

Debbie Wastie – Senior Art Director

Matthew Reynolds – COI Team Head

OTHER CONTRIBUTOR

Sourcing Team Ltd – Promotional merchandise

WHAT IS WONDERFUL ABOUT THIS WORK?

How do you change behaviours handed down for generations? This campaign had extremely...

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