First Direct
Story UK
THE TEAM
Dave Mullen
Rebecca Wood
Ailsa Jones
Susan Anderson
Sheryl Newsome
Charlie Gordon
Lesley Dick
Charlotte Chapman
Sue Mullen
Felicity Bradley/Graham Robb
OTHER CONTRIBUTOR
Serious Facilities
WHAT IS WONDERFUL ABOUT THIS WORK?
We found the profiles of a typical first direct customer matched the 105,000 attendees of Grand Designs Live perfectly. Sponsorship gave us a platform to promote both the brand and offset mortgages. An 18% conversion rate made this 400% more effective than traditional methods.
OBJECTIVES
To raise awareness of the first direct brand and values and generate offset mortgage sales leads.