TUI Travel UK

Tui, the travel brand, wanted to promote its service levels, keep customers reminded of new initiatives and increase overall customer value.

TUI Travel UK

Creatormail & DSICMM

THE TEAM

Jeremy Gidley

Louise Kendall

Denise Cooper

Katie Wait

Marc Kingman

Kerry Hunt

Mark Brennan

Sam Aspin

Dinesh Hirani

Nigel Buisson

Dan Martin

WHAT IS WONDERFUL ABOUT THIS WORK?

A 'sales through service' strategy helped develop the strongest possible relationship with each Thomson customer between holiday booking and departure.

OBJECTIVES

To keep customers engaged using service-led initiatives to improve the holiday experience. Create the space for welcome reminders about holiday extras to increase the overall value of each customer.

STRATEGY AND TARGETING

Hundreds of thousands of people book a Thomson holiday every year,...

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