MINI

Mini needed to re-connect with customers, increase re-purchase rates and increase feedback on communications.

MINI

Lida

THE TEAM

Shaun Moran – Creative Director

Ali Alexander – Art Director

Tim Styles – Head of Art

Dan Wright – Copywriter

Nicky Bullard – Head of Copy

Marek Charytonowicz – Designer

Jon Chandler – Technical Director

Benjamin Parr – Deputy Planning Director

Clare Willetts – Account Director

Lorenzo Guernieri – Senior Project Manager

OTHER CONTRIBUTORS

New Moon – Post production

Molinaire – Animation

WHAT IS WONDERFUL ABOUT THIS WORK?

MINI owners told us they didn't want the sort of communications other car companies send, so...

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