MINI
Lida
THE TEAM
Shaun Moran – Creative Director
Ali Alexander – Art Director
Tim Styles – Head of Art
Dan Wright – Copywriter
Nicky Bullard – Head of Copy
Marek Charytonowicz – Designer
Jon Chandler – Technical Director
Benjamin Parr – Deputy Planning Director
Clare Willetts – Account Director
Lorenzo Guernieri – Senior Project Manager
OTHER CONTRIBUTORS
New Moon – Post production
Molinaire – Animation
WHAT IS WONDERFUL ABOUT THIS WORK?
MINI owners told us they didn't want the sort of communications other car companies send, so...