RNLI
Proximity London
THE TEAM
Debi Bester
Sonia Singleton
Caitlin Ryan
Nick Moffat
Chris Monk
Georgia Bradley-Grant
Joseph Pirrie
Elly Woolston
Julie Randall
OTHER CONTRIBUTORS
Pulse Films – Production company
Dan Morgan – Director
WHAT IS WONDERFUL ABOUT THIS WORK?
We turned the RNLI from 'least known charity among youth' into 'one of the most talked about online.' With just 12 DM packs, we generated nearly a million views, 8,000 texts and 150 videos across seven countries.
OBJECTIVES
To give youth cause to notice the RNLI, be curious about the values it stands for, identify with its purpose,...