Research 2010 Conference: Market research and the shock of the new - co-creation and neurometrics

Judie Lannon

This report from the Market Research Society's Research 2010 conference focuses on the themes of co-creation and neuromarketing.

Research 2010 Conference: Market research and the shock of the new - co-creation and neurometrics

Judie Lannon

Research 2010, this year's annual conference of the UK's Market Research Society, was underpinned by one recurring theme: the shock of the new. Not just new techniques and new sources of inspiration, but the availability of new technologies and how consumers use these technologies together with the seemingly unstoppable rise of online communities.

Co-creation and the power of communities

According to session chairman Nick Coates, Research Director of Promise, the 'scientific' traditions of market research tend to divide into two streams: the...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands