Bioshopping: Revolutionising Shopper Insight

Ian Addie and David Lewis-Hodgson

This paper explores the opportunities to apply techniques used within neuromarketing to the understanding of shopping within retail outlets.

Bioshopping: Revolutionising Shopper Insight

Ian AddieNunwood

Dr David Lewis-HodgsonMindlab International

OVERVIEW

In this paper we aim to explore the opportunities to apply techniques used within the emerging discipline of “Neuromarketing” to the understanding of shopping within bricks and mortar retail outlets.

We will ask, what are the current limitations and barriers faced in such an endeavor and through an example live case study based upon an exercise conducted with one individual shopper on a real shopping trip attempt to identify some of the potential opportunities for enhancing an understanding of shopping processes if these limitations and barriers can...

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