Sex, Lies and Chocolate: How communities can change the way you think about innovation for good

Doron Meyassed, Anna Peters and Nick Coates

This paper argues that online communities can help change the way large companies think about their approaches to innovation, strategy and insight.

Sex, Lies and Chocolate: How communities can change the way you think about innovation for good

Doron Meyassed and Anna PetersPromise Communities

Dr Nick CoatesPromise

1. INTRODUCTION

Innovation Communities: A New Approach

This paper tells the story of online communities and how they can change the way large companies think about innovation, strategy and insight. It's fuelled by recent experiences working with clients and by the way they're experiencing the 'power of community' at first hand, as well as other examples from brands that we admire. It's also a story about naughty habits and feeling bloated...

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