The Feldwick Factor: Qualitative research and 'listening'

In his monthly column, Paul Feldwick considers the question: "Everywhere I turn, people seem to be getting very excited about 'listening'.

The Feldwick Factor: Qualitative research and 'listening'

Paul Feldwick

Q Everywhere I turn, people seem to be getting very excited about 'listening'. How does this differ from the listening inherent within qualitative research? And why do people think it is enough, when we need to be aware of the biases we bring, and that listening is just one element in any conversation

Dr Sheila Keegan, Campbell Keegan Research

Sheila, as a respected author on qualitative research, your own answers to these questions would be better informed than mine. But as you've asked my opinion, here's a brief response...

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