Adstats: Magazines in focus
This month's Adstats analyses global magazine advertising and readership trends; incorporating the latest forecast data, media cost inflation, average magazine readership and number of titles by key markets.
A full PowerPoint presentation of these charts can be downloaded here or click below links for individual slides.
- Magazine adspend by region
- Magazine media inflation forecast
- Top markets (no. of titles 2008)
- Top markets (ave no. read, 2008)
- Long-term trends in magazine advertising
- Magazine adspend forecast
Key points include:
- Global magazine adspend totalled US$50 billion in 2008, a decrease of 2.5% compared with the previous year....