Social media present and future: Insights from SMWF 2010

Joseph Clift

Joseph Clift reports from the Social Media World Forum 2010, held in Olympia, London in March. Addressed is the question of what social media was and what it should be; what it should represent in the future and its impact on traditional media.

Social media present and future: Insights from SMWF 2010

Joseph Clift Warc

Presenters at the Social Media World Forum Europe (SMWF), held in London in March 2010, offered delegates competing views of what social media was and what it should be. Should the term describe networks such as Facebook, LinkedIn and Twitter? Or all conversations conducted online? Or the web as a whole?

As well as discussing what social media represented, many explored what social media would represent in the future and its impact on the traditional way of doing things.

Defining social media today – views from the...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands