MAP 2010: Behavioural economics, the future of planning and Coca-Cola's "brand love"
Joseph Clift Warc
A range of speakers from both agencies and clients presented at MAP, the conference organised by Warc and held in London in March 2010.
Among the ideas from the world of marketing science discussed at the event was the influence of behavioural economics on marketing thinking - and how this has been applied by the UK government's advertising arm.
Best practice for planners was also discussed by industry veterans and "young turks", and a representative of one of the world's largest advertisers, Coca-Cola, discussed...