Procter & Gamble's BAL Compensation Moves Beyond Experimentation

Geoffrey Precourt

At the 4A's Annual Leadership Conference, Transformation 2010, Geoffrey Precourt reports on the session about Procter & Gamble's Brand Agency Leader (BAL) program.

Procter & Gamble's BAL Compensation Moves Beyond Experimentation

Geoffrey Precourt Warc

After 173 years, with 400 brands in 80 countries, the 135,000 employees of Procter & Gamble are still trying to get the agency model right.

Rich DelCore, financial director (global market), Procter & Gamble (photo: AAAA conferences)

"We've promised to touch and improve the lives of people around the world with four billion brand interactions a day," Rich DelCore, the company's financial director, global market, told an audience at the 4A's 2010 Transformation conference in San Francisco. "And we've found the perfect umbrella for transforming...

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