Legally Brown: Using popular culture to overcome dangerous sun exposure behaviour among teens
Ainslie WilliamsVivid, Australia
Sofia KhayechCancer Council NSW, Australia
PREFACE
While a serious health issue, getting sunburnt is legal. In fact it's probably the least morally wrong of all issues facing teens in Australia today.
This is a case study on how leveraging components of pop culture attractive to teens can not only produce a better research process but solid insights and strategic direction for youth focussed health campaigns.
INTRODUCTION
Have you ever tried to protect a sandcastle against a rising tide? Or swim against a...