Corporate Wellness: Wellbeing in the Indian BPO sector
Chirajeet SenguptaHealthcare Research, Evalueserve, India
BACKGROUND AND INTRODUCTION
The BPO industry, one of the key contributors to India's economic growth and employing a sizable chunk of India's youth, does not yet integrate innovative wellbeing and focused healthcare programs as a key strategy or as a core contributor to sustainability.
In spite of there being substantial evidence to point to the criticality of this requirement, almost all the measures underway are executed in an ad-hoc fashion, plus, there is a clear gap in measuring effectiveness of such measures as well as utilization...