Corporate Wellness: Wellbeing in the Indian BPO sector

The BPO industry is one of the biggest drivers behind India's growth. Its workforce lies within the 20-40 age bracket and is part of the generation that "must not be allowed to fail" if India is to live up to its promise.

Corporate Wellness: Wellbeing in the Indian BPO sector

Chirajeet SenguptaHealthcare Research, Evalueserve, India

BACKGROUND AND INTRODUCTION

The BPO industry, one of the key contributors to India's economic growth and employing a sizable chunk of India's youth, does not yet integrate innovative wellbeing and focused healthcare programs as a key strategy or as a core contributor to sustainability.

In spite of there being substantial evidence to point to the criticality of this requirement, almost all the measures underway are executed in an ad-hoc fashion, plus, there is a clear gap in measuring effectiveness of such measures as well as utilization...

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