Adstats: Online in focus
This month's adstats analyses internet consumption and advertising, with charts detailing global and regional penetration, usage, media inflation and comparisons to TV adspend.
A full PowerPoint presentation of these charts can be downloaded here or click below links for individual slides.
- Internet adspend forecast
- Global adspend by medium
- Internet media inflation forecasts
- Global internet users by age
- Internet users by region
- Time spent online by web category
- Internet versus TV adspend
Key points include:
- Globally, internet accounted for just under 11% of total advertising expenditure in 2008, but this is expected to rise substantially...