From Prime Time To My Time Measuring internet audiences
Andrew Green
Contents
- Introduction
- Measuring print audiences
- Measuring Out of Home audiences
- Measuring radio audiences
- Measuring television audiences
- Measuring internet audiences
- Measuring mobile media
- Integrating media audience measurement
Nobody really knows how many people go to your web site.
Eric T. Peterson1
Introduction
The internet is a system which links networks of computers via a common set of standards and protocols allowing them to label, recognise and move data amongst themselves.
Various services use the internet, one of which is the world wide web, named and invented by...