From Prime Time to My Time - Measuring Out of Home audiences

Andrew Green

This chapter of Prime Time To My Time looks at Outdoor advertising, which is largely seen on roadside panels and public transport, but also in 'ambient' formats, like beer mats and bus tickets.

From Prime Time To My Time Measuring Out of Home audiences

Andrew Green

Contents

  1. Introduction
  2. Measuring print audiences
  3. Measuring Out of Home audiences
  4. Measuring radio audiences
  5. Measuring television audiences
  6. Measuring internet audiences
  7. Measuring mobile media
  8. Integrating media audience measurement

Introduction

Officially, around $31.4 billion was spent by advertisers in the Out of Home medium in 2008.1 This is almost certainly an under-estimate.

Out of Home media – or Outdoor as it is sometimes known in the UK – is all around us, embracing much of the advertising we come across when we are travelling to work,...

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