How to Cause Great Advertising – An Adventure in Creative Leadership
Keith ReinhardNeedham, Harper & Steers/USA
Good afternoon. I am always pleased to be part of an event sponsored by the 4A's. As the logical organization representing all of our professional interests to the general public, it deserves our support.
Seminars like this one are just one example of the kind of opportunities provided by the 4A's – opportunities for all of us to learn. And, as you know after this morning's session, they offer plenty of food for thought. As well as sufficient thought for food, as this...