Viewpoint: Learn to love procurement

In her editorial, Louise Cretton argues in favour of procurement in the area of market research, which at present is in its infancy.

Viewpoint: Learn to love procurement

Louise Cretton

The growing attention paid by procurement professionals to the buying of market research is, I would suggest, a force for good. It may be the catalyst we need to get our house in order and to achieve some of the objectives we have discussed for many years now, such as contributing ‘at the top table.’

I know that procurement is a dirty word in some quarters, that it signals a price-driven market, reducing creativity, demoting our services to a commodity offering. Cries of ‘we are different’, ‘they don’t understand the complexity of...

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