Children: Seen and heard - conference report

Report on the Children: Seen and Heard conference, which took place in London on 27/1/10. Topics covered by delegates include the increased popularity of online gaming, licensed characters, childrens' use of social media and the role of the father in household purchases.

Children: Seen and heard – conference report

Joseph Clift

Children's media consumption has undergone a paradigm shift over recent years, with today's pre-teens the first generation to have lived with the internet all their lives. The global childrens' market is also highly lucrative, worth some $2tr (€1.43tr, £1.23tr) annually.

These two facts are of acute interest to market researchers, a few of which discussed various aspects of marketing to – and gathering data from – young people and their families at the Children: Seen and heard conference, held in London on January 27th.

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