Speed Read - The Art of the Idea

Neil Goodlad

This article, which originally appeared in the February 2010 edition of Admap, summarises "The Art of the Idea" by John Hunt, worldwide creative director of TBWA.

Speed Read - The Art of the Idea

This Speed Read was originally published in the Admap - February 2010 issue.

John Hunt's book describes the process for creating the most imaginative ideas through a series of 20 real-life observations

As the title suggests, the book is, of course, about ideas. Not advertising ideas, or even communication ideas, necessarily, but ideas in general – the people who have them and the people who don't, the best conditions for having them and the times when they fail to materialise, or die quickly when they do.

The writer...

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