Looking Up - Taking Care of Customers

Service has become more important in the recession, this article argues. The downturn has exerted downwards pressure on U.S.

Taking Care of Customers

Here's one way not to do business. The New York Timesbusiness travel writer Joe Sharkey told the story recently of a partner in a law firm who was a long-time, loyal customer and frequent visitor of a particular hotel chain. As was his habit, this senior lawyer had booked a stay at one of the hotels in that chain for an upcoming business trip. But because of a schedule change, he had to eliminate the first night of his stay. When he called the hotel to make this change, he was informed that he...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands