Green Intentions

Advertisers are advised in this 2008 article to maintain their commitment to their eco-conscious customers, by sticking to their corporate "green resolutions".

Green Intentions

Resolutions are only as good as we think they are. As consumers pick from the list of usual suspects for New Year's Resolutions (lose weight, save more, learn French) or even draw up some unusual personal vows (use your imagination), their success will largely be driven by their belief in the significance of that resolution and how effective they feel they can be in tackling it. Reportedly, three-fourths of all Americans have vowed to be greener in the coming year.(1)This week's MONITOR Minute takes a look at which consumers are trying to be green at home...

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