The Lowdown on Video Downloaders

More than a quarter of the online population streams video at least occasionally, and these "Video Downloaders" are extremely active and engaged with a wide array of media and entertainment content, be it on screen, the web or in print.

The Lowdown on Video Downloaders

The smaller screen is hitting the big time. As executives of the first small screen—television—grapple with challenges such as shrinking audiences, a smaller screen—the computer screen—is taking center stage, serving up both entertainment and control at the click of a mouse. According to a July 2007 Pew Internet report, 57% of Internet users have ever watched or downloaded videos online,(1) and online video viewing hit a record in February, with 10 billion Web videos viewed.(2) Streaming video is expected to rake in $70 billion in revenue by 2013.(3)This week's...

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