Winning in a converging world

As the tarditional pattern of competition between industries breaks down, competition is likely to emerge from anywhere and in unexpected forms.

Winning in a converging world

Chris Mole

As the traditional pattern of competition within industries breaks down, competition is likely to emerge from anywhere, and in unexpected forms. Few companies have integrated this phenomenon into their strategic thinking. The author presents a set of 'convergence capabilities' crucial to success in a converging world.

You used to be able to plan and operate safely within a neatly defined industry definition and ignore all else. No longer. Today, much market-shaping and driving competitive activity occurs where markets intersect. This is evidenced by the impact of retailers in banking and Internet service provision,...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands