What MONITOR Says About Monitoring

This brief report looks at U.S. consumers’ attitudes towards privacy and the trade-offs they are prepared to make to ensure their safety.

What MONITOR Says About Monitoring

Last week's MONITOR Minute explored the paradox of consumers opening up to their friends at the same time they seek even greater privacy boundaries. This week, we take the privacy discussion a step further, exploring consumers' desire to seek privacy from businesses and government. In 2007, American Family Insurance launched its Teen Safe Driver program, which put cameras in the cars of teen drivers to detect and record such things as when these young drivers swerve, brake hard, accelerate suddenly or have an accident. The data are transmitted nightly via cellular technology to a Web...

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