The Yankelovich Economic Edge POV:Looking Up

This Monitor Minute examines the marketing implications of an edition of “Looking Up” an economics-driven newsletter produced by Yankelovich in the US.

The Yankelovich Economic Edge POV:Looking Up

This week's MONITOR Minute excerpts the most recent issue of our “Looking Up” newsletter, which explains marketing implications of recent economic news. This weekly newsletter, written by J. Walker Smith, Ph.D., president of the Yankelovich MONITOR, tells marketers how to find success in a down economy. “Looking Up” is just one element of The Futures Company's new “Economic Edge,” a multifaceted suite of products designed to help marketers find the opportunities in today's challenging marketplace. You can purchase the entire suite or a one-year subscription to the newsletter. For more details about Economic Edge,...

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