Selling Green in a Down Economy

The article discusses the apparent lower priority U.S. consumers are putting on environmental issues in the recession.
Household spending has been scaled back, which could mean that fewer people are willing to pay a premium for "green" goods. However, this emphatically does not mean that people no longer care about the environment; in fact, those that are most worried about the downturn also show high levels of concern about green issues. People are also looking for a "smarter way of living and buying" in the recession Marketers of environmentally-friendly products are advised to leverage the (strong) consumer desire to cut out waste. For example, people want to see foodstuffs and cleaning products with less packaging....

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