Looking Up - Quavering About the Recovery

This June, 2009 article looks into the state of the U.S. economy, and discusses the implications for consumer spending.

Looking Up – Quavering About the Recovery

J.Walker SmithYankelovich MONITOR®

We are now “officially,” so to speak, in a stage of the economic downturn where many experts and most consumers are beginning to second-guess the green shoots. This was the topic of our April 14 Looking Up. As discussed in that issue, the latter stages of economic downturns typically see some kind of retrenchment before a vigorous recovery takes hold. This is what we are seeing now.

One clue that this second-guessing is “officially” under way is today's headline on the front page of the business section...

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