Customizing with a Responsibility Agenda

In the recession, customers are more open than before to products which combine multiple functions to fulfil a discrete lifestyle need, this article claims.

Customizing with a Responsibility Agenda

From all-in-one facial creams to dinners in a box to “smart” phones and the like, businesses have been trying for years to create and market products and services that combine multiple functions to meet consumers' multiple demands—and today, those offerings also need to help consumers reduce waste and save money. Unfortunately, many consumers feel that these products are missing the mark. This week's MONITOR Minute takes a look at how expanding opportunities for customization in lieu of pre-fab combinations better fits the current consumer mindset of responsibility.

JUST FOR ME…OR NOT

Creating products that, in...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands