C’mon Get Happy

Part generational DNA and part life stage, Millennials are looking towards the future with a sense of ever increasing happiness and success — despite the current recession.

C'mon Get Happy

Part generational DNA and part life stage, Millennials are looking towards the future with a sense of ever increasing happiness and success—despite the current recession. Highlighting one of the findings from the soon-to-be-released Yankelovich Perspective: Millennials Ahead, this week's MONITOR Minute focuses on the optimism Millennials bring to bear in the marketplace as they contemplate their futures and how marketers can best align with this sentiment.

THE ROAD AHEAD

Most Millennials see their future as a continuous, upward trajectory—literally. When asked to choose the graphic image that best captures how their overall sense of happiness...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands