C'mon Get Happy
Part generational DNA and part life stage, Millennials are looking towards the future with a sense of ever increasing happiness and success—despite the current recession. Highlighting one of the findings from the soon-to-be-released Yankelovich Perspective: Millennials Ahead, this week's MONITOR Minute focuses on the optimism Millennials bring to bear in the marketplace as they contemplate their futures and how marketers can best align with this sentiment.
THE ROAD AHEAD
Most Millennials see their future as a continuous, upward trajectory—literally. When asked to choose the graphic image that best captures how their overall sense of happiness...