Mind Games

Why playing ‘mind games’ can bring researchers closer to different truths behind consumer decisions and can really inspire processes of idea and insight generation.

Mind Games

Hans-Bert Matoul, Stefan Hagl and Michael WittenbergH,T,P, Concept, Germany

INTRODUCTION

From Daniel Kahneman (who won the 2002 Nobel Prize with Vernon Smith) to current 'shooting stars' like Dan Ariely who 'predicts irrationality' and Martin Lindstrom (according to Time magazine one of the 100 most influential people in business), so-called 'behavioural economics' or 'neuro-economics' questions how the western world views the patterns that drive people's behaviour and decision making.

Actually, they don't really reveal anything new (at least for psychologically driven research), but they are restoring the power of irrationality to the...

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