If you got it, you flaunt it – How Unilever approached the task of enhancing engagement with consumer insight
Jon CohenDigital People, United Kingdom
David CousinoUnilever, United Kingdom
INTRODUCING THE PAPER (AND KATIE PRICE)
In the United Kingdom we have a celebrity phenomenon called Katie Price, Aka Jordan. She is the Pamela Anderson of our times. She is the latest news on the front cover of every tabloid. She sleeps with the people that need sleeping with, she cries tears of joy over her babies and kisses muscle-bound boyfriends to taunt her tormented ex-husband. She even plays polo...