LEGO (Leisure and entertainment)

This Company Profile from Euromonitor provides key details and analysis of LEGO, the Danish toy company and a leading player in the category.
  • Although the brand is seeking overseas expansion by, for example, offering products in China that appeal to the local market, malfunctioning supply chains and high inflation are likely to dampen LEGO’s growth prospects in the years ahead.
  • The company is exploring how it can leverage personalised digital experiences and is developing its retail offering with stores that offer interactive play and localised designs.
  • LEGO is taking sustainability seriously, and is looking to replacing single-use packaging with paper alternatives as well as developing a new brick make from recycled material....

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands