Estée Lauder (Beauty and personal care)

This Company Profile from Euromonitor provides key details and analysis of Estée Lauder Companies Inc., the US beauty group.
  • While remaining the fourth-largest company in the global beauty and personal care category, a loss of share has mainly come from domestic competition in China.
  • Estée Lauder is following a premiumisation strategy, focussing on higher-price, premium brands over designer brands, as well as targeting the affluent APAC consumer; however, this overlaps with key competitors such L’Oréal.
  • The company is investing in its e-commerce facilities, with US$91.2m of values sales coming through these channels; Estée Lauder’s brands are innovating in this space, with digital skin diagnostic tools and virtual try-on technology....

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