Danone, Groupe (Dairy products and alternatives)

This Company Profile from Euromonitor provides key details and analysis of Danone, a leader in the international dairy market.
  • Despite tighter consumer spending amid an economic downturn, Danone’s yoghurt sales remain strong, driven in part by effective positioning around gut health and added protein.
  • Focusing on emerging segments, Danone is catering for the flexitarian community with a dairy and plant milk formula blend for babies.
  • The plant-based market in Western Europe and the US is becoming highly fragmented with new challenger brands; to reverse losses in market share, Danone is being forced to innovate and launch new products....

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